Our roots bind together all Continental employees around the globe. They fuel the way employees act. Our roots are our four corporate values: Trust, Passion To Win, Freedom To Act and For One Another.
The four core initiatives – Quality First, CBS, Balance of Cooperation and Cultural Development – promote these four values as the basis for our organization’s profitable growth. They allow us to drive forward and shape our growth in a systematic and lasting way.
Regardless of who works in what position at Continental, what unit they belong to and what brand we support – together, we all make up Continental’s values alliance for top value creation.